We’re on a mission to power the world’s opinions and bring them to the decision makers who care.
In 2007, CivicScience emerged from the vision of founder and CEO John Dick that market research and opinion-gathering needed a new solution. Consumer and public-oriented businesses that had long relied on traditional polling and survey techniques found those methods were growing tired and less effective in reaching a representative audience. The emergence of social media sharing brought convenience and immediacy of the public’s voice to the table, but also inherent biases and untrustworthy information.
Our ambitious goal was to develop a revolutionary new way to connect the real-time opinions of consumers to the decision makers who need that information every day – but to do so with depth, breadth, and reliability.
With that vision, a small financial grant, and incubator space in Pittsburgh, Pennsylvania, we built our first polling website in early 2008 and, through extensive experimentation, database engineering, and software development, created what is now the fastest, most sophisticated, and most democratic polling solution ever invented. Today, we provide software and services to the world’s leading brands media companies, and investors, while giving a trusted and powerful voice to all people.
Will Oberman, CTO
Will is a veteran engineer and software architect with experience in several start-up ventures including Vivisimo and BodyMedia in Pittsburgh. A graduate of the Carnegie Mellon School of Computer Science, Will has managed complex technology teams and product roll-outs. His work on high-volume customer data collection and analysis, combined with his expertise in consumer-facing web applications, uniquely position him to lead the technological architecture and build-out of CivicScience.
Steve Protulipac, Chief Software Officer
Steve set the development strategy and leads the team of CivicScience engineers responsible for the company’s software assets. Steve has a Computer Science degree from Carnegie Mellon University and more than 12 years of experience as a software engineer.
Ross McGowan, VP of Data Science
Ross is responsible for the practical applications of CivicScience data. Within the company, he helps drive product development and ensures scientific discipline behind the use of our data. He also works with clients and publishers on analytical projects, helping them to find the most important insights they are (and are not) looking for. Ross holds an Economics degree from Cornell University and a Master’s in Statistical Practice degree from Carnegie Mellon University.
Mike O’Toole, VP Delivery and Platform
Mike O’Toole leads delivery across the spectrum of client and publisher partner engagements. His job is to make sure that both clients and publisher partners get the best out of CivicScience’s data, platform, capabilities and expertise. He has a proven track record of success in analytics and product management at Del Monte, Nielsen and Smith Brothers Agency. Mike has a BS in Business Logistics from Penn State, as well as an MBA, with a focus on marketing and finance, from the University of Pittsburgh.
Emerson Goncus, Senior Research Analyst
Emerson works with clients to ensure they get the most out of CivicScience’s platform. After graduating from college in 2008, Emerson was an officer in the Air Force where he held an eclectic mix of engineering, managing and teaching jobs. In 2013, he was hired as a research and development engineer in the mining industry for two years before joining CivicScience in March of 2015. He holds a degree in Mechanical Engineering from Penn State University.
Meaza Solomon, Research Analyst
Meaza partners with clients to help them utilize CivicScience’s platform to make data driven decisions. Previously, she worked in research and project management for international development, urban redevelopment, and disruptive technology organizations. Prior to that, she worked as a sales manager for Hilton Hotels throughout California. Meaza earned her B.S. in Hotel Administration from Cornell University and her Master’s in Public Policy and Management from Carnegie Mellon University.
Gene Frederick, System Development Engineer
Gene brings to CivicScience a wide range of skills and experience in systems development and operations. He works on the team responsible for maintaining the back-end systems at CivicScience which provide quality service to customers as well as internal staff. Gene holds a B.S. in Information Sciences and Technology from Penn State University.
Christopher Magnollay, Software Engineer
Chris is responsible for development work in both the front and back end of the CivicScience next-generation polling platform. He brings to his role experience in web development for several other start-up companies in the Pittsburgh area. Chris holds a B.S. in Physics with a concentration in Cosmology and Astrophysics from Carnegie Mellon University.
Jacob Konstantinos, Software Engineer
Jacob graduated from Carnegie Mellon University with a degree in Computer Science in December 2013. He works on a team that fearlessly develops CivicScience’s software through rain, sleet, or snow.
Chris Perkins, Web Designer
Chris graduated from Slippery Rock University with a degree in Emerging Technology and Multimedia. He loves to design, develop, and deploy web based projects.
Rebecca Serr, Director of UX Design
Rebecca works to make CivicScience’s digital offerings fun, rewarding, and easy to use. During her five years in design consulting, she helped clients like Honeywell, Highmark, and the Pittsburgh Cultural Trust understand their users’ needs and translated research insights into design solutions. Rebecca has a BA in Human Biology from Stanford University and studied human-centered design at the Institute of Design in Chicago.
John Dick, CEO and Founder
John is a serial entrepreneur with extensive experience in new business formation, business development, marketing and communications. He is a frequent speaker at the Carnegie Mellon University Don Jones Center of Entrepreneurship, an accomplished writer with regular contributions to AdAge, the HuffingtonPost and Forbes and has appeared on Good Morning America, the AXS TV Grammy Prediction Special and as a speaker at numerous market research and business conferences.
Pedro Barelli, Chief Operating Officer
Pedro brings more than 20 years of executive and consulting experience to his role as CivicScience’s COO, where he leads company operations, financials, product roadmap planning, and human resources administration. Prior to CivicScience, he spent 16 years at Pittsburgh-based IT consulting and software development company Summa Technologies, where as one of its founding members, his role grew from a principal and technology consultant for client projects, to director of its Latin America operations, and then to Chief Delivery Officer and COO. He began his career in his home country of Brazil, as a software engineer and project consultant for several companies before joining Summa. He holds a B.C. in Electronic Engineering with a minor in Computer Science from Politechnic School at the Universidad de São Paulo, and an MBA from the Tepper School of Business at Carnegie Mellon University.
DJ Cavanaugh, Sr. VP of Business Development
DJ joins us as Sr. VP of Business Development, where he is responsible for helping the company grow sales to publishers and marketers looking to gain deeper consumer insights to help grow their business. Prior to joining CivicScience, DJ spent 15 years as President & CEO of Matrix Solutions, the leading media-specific CRM, data and reporting platform for media outlets and network sales organizations. DJ also has extensive experience working directly in advertising sales, with experience in both Television and Radio sales management. DJ is a graduate of the University of Pittsburgh.
Bill Conaway, VP of Client Development
Bill joins us as vice president of client development, responsible for increasing the company’s market presence through strategic sales and expanded client relationships. He has spent the past 15 years working in advertising sales, most recently as Regional Account Executive for Comcast Spotlight in Pittsburgh. Prior to Comcast, Bill worked for Hearst Television/WTAE-TV and Pittsburgh-based qualitative research company, Marshall Marketing & Communications. At Marshall Marketing, Bill discovered his passion and aptitude for research, and throughout his career has successfully applied those traits to help businesses and advertising agencies spend their media dollars more effectively. He holds a Bachelor of Arts, Journalism (B.A.J.) from Indiana University in Bloomington, IN.
Annette Brady, VP of Publisher Development
Annette joins the team as vice president of publisher development and is responsible for increasing CivicScience’s publisher partnership network for our polling widget. She brings rich experience in both media sales and media publisher partnerships. Most recently, she was a television and digital Account Executive at Cox Media Group / WPXI, WPXI.com, and Local Solutions, and served as a Senior Account Executive for Hearst radio and TV. On the media publisher partnership side, she was responsible for building and managing a national media network, leveraging a content site to generate revenue for the media partners.
Steve Webb, Business Intelligence
Steve is responsible for building tools that quantify the CivicScience network and optimize experiences for clients and partners. He holds a degree in Economics from Virginia Tech where he was an on air personality at WUVT, VT’s student run radio station. If there was a competition for knowing obscure facts about what lives in CivicScience databases, Steve would win it hands down.
Aparna Nigam, Publisher Relationship Manager
Aparna brings a unique perspective to the CivicScience team. She holds a B.S. from the University of Kentucky in Bio Engineering (with minors in math and modern dance). Aparna has worked for two other Pittsburgh based software companies, Timesys Corporation and IQ Inc. She has a high success rate in establishing key partnerships and is responsible for managing the CivicScience publisher network.
Mary Acklin, Engagement Writing Specialist
Mary is responsible for writing engaging questions for polls, working with partners on poll engagement strategies, and finding opportunities to bolster response rates. With a background in Journalism, she has a huge passion for starting an engaging conversation and joins CivicScience with over 5 years of experience working in product marketing, social media and community management for various startups. Yoga and fiber art occupy her spare time — oh, and making really stellar coffee.
Casey Taylor, Senior Account Manager
Casey works with clients to proactively identify research objectives and areas of exploration so that CivicScience can help illuminate a strategic path with data-driven insights and inferences. He has 5+ years of strategic consulting and planning experience for a wide range of clients, including Range Resources, Highmark Health, and the Port Authority of Allegheny County. He received his Bachelor’s degree from Carnegie Mellon University in 2009.
Diane Borsh, Senior Account Manager
Diane collaborates with clients to effectively manage projects from initial objective to insight delivery. She earned an MBA in Marketing from the University of Pittsburgh and has nearly a decade of experience in marketing research, marketing, and sales spanning the CPG, healthcare, and publishing industries.
Jordan Star, Content Writer
Jordan takes the thousands of insights that CivicScience collects daily, and turns them into engaging, entertaining and relevant stories. He is a recent graduate of New York University’s Gallatin School of Individualized Study, and joins us as a 2016 Venture for America Fellow.
Partner, Anzalone Liszt Grove Research, and Pollster for Obama for America
Owner, Dallas Mavericks and Mark Cuban Companies
Chairman and CEO, The NPD Group
Kevin S. McClatchy
Director and Chairman, The McClatchy Company
SVP of Corporate Development, Cox Enterprises
SVP of Publishing and Emerging Media, Schurz Communications
Scientific & Academic Advisors
Associate Professor of Information Technology and Public Policy, Heinz College at the Carnegie Mellon University
Associate Professor, The Fuqua School of Business, Duke University
J. Lamar Pierce
Associate Professor of Strategy, Olin Business School at Washington University in St. Louis
Research Professor, The Robotics Institute, School of Computer Science, Carnegie Mellon University
Assistant Professor – Policy Group, UCLA Andersen School of Management
Last updated: March 20, 2014
Data and Information Collection and Use
By using our Business Site you are consenting to our processing of your information as set forth below and as may be amended by CivicScience from time to time. This policy should be reviewed from time to time so that you are updated on any changes.
Information Collection on our Business Site
Through our Business Site, we only collect information that you voluntarily provide to us. This information may be requested in exchange for detailed documents about our company, such as white papers, or through a contact or demo request form. This information is stored and updated in the various systems we use to conduct business, and is not shared or exchanged with outside parties for their business use. CivicScience does not disclose domain name or aggregate information to third parties other than vendors who assist us with our web site and business operations, and who are under strict confidentiality requirements. This information is used to share updates with you, most commonly in the form of our monthly informational newsletter, and less frequently, announcements about major new product releases and other event-related updates. Users may contact us at any time to opt-out of future communications from us or unsubscribe automatically via the email received.
We Are Committed to Protecting the Confidentiality of User Information.
Our policies limit access to personal user information to our employees and agents and the employees and/or agents of our affiliates and business partners who need the information to fulfill their business responsibilities. CivicScience may disclose personal information collected to our affiliates and to vendors who assist us with the web site. In some cases, this may require your information to be sent to other countries.
From time to time, we may disclose an individual’s submitted information to fulfill legal or regulatory obligations or if we determine such disclosure is legally advisable or necessary to protect our rights and the rights of others, or to prevent harm. In addition, we may aggregate data about users of our site and use it for statistical purposes. This information helps us to better understand our site’s users and how to improve our site and our offerings.
By supplying your information to CivicScience, including information supplied through this web site, you consent to your information being transferred to CivicScience, its affiliates, vendors or agents. Vendors and other outside contractors we engage are subject to our contractual requirements for safeguarding personal information.
By using the Business Site, you agree that your use of the Site is limited to the terms stated in your agreement with CivicScience.
We Use Appropriate Security Safeguards.
CivicScience employs appropriate measures, including advanced technology, to protect personal information collected against unauthorized access, disclosure, alteration or destruction. CivicScience reviews and enhances its security systems from time to time, as necessary.
This Web Site May Be Linked to Other Web Sites.
CivicScience does not guarantee, approve, or endorse any information, material, services, or products contained on these links. CivicScience is not responsible for any content on sites linked from or to the Site. CivicScience is providing the linked sites as a convenience, and your connection to any linked site is at your own risk.
To comply with the Children’s Online Privacy Protection Act, our Business Site, our Polling Site and Polling Applications are available only to users and poll respondents who are at least thirteen years of age. Individuals under the age of thirteen are expressly forbidden from participating in our polls or using our web sites for any reason.